My Fall Calendar - SEO, Real Estate and Autism

Between Search Engine Optimization, Real Estate and Autism…It is going to be a busy fall!

\You would have thought that with the economy slowing and school coming back into session, that the schedule around here would slow down. Actually–It is doing anything BUT slowing down! Here are some of the events that I am tentatively scheduled to be at this fall…

RealEstateWebmasters Conference - September 16 &17 in beautiful Nanaimo British Colombia.

I will be speaking on two of my favorite subjects - Real Estate and Search Engine Marketing. More importantly we will be hanging out together with some of the brightest minds in SEO, real estate and all things internet.

MAAP Autism Conference October 1st and 2nd - Indianapolis, IN - This is an Autism Conference where our family will be speaking. This was the first conference that I got to attend in helping 2 of our sons remove some of the obstacles that they have.

Bloodhound Blog Unchained - November 7th. Even though I am NOT going to NAR’s annual convention, i am tentatively scheduled to be here. It promises to be a great gathering of the Internet Savvy Real Estate crowd that is not to be missed. Here’s the latest from Greg on how things are shaping up for this conference.

NATTAP - Columbus OH - November 17th and 18th. This amazing autism conference will find the Blackwell family doing an all day pre-conference workshop. We are looking forward to it in a BIG way. The folks at OCALI are awesome.

By the time we get to Thanksgiving we will be tired, but will have a good time hanging out with family and friends LOCALLY… I personally am looking forward to EACH of these conferences and what we plan to learn and share…and most important of all, the new friends we will meet along the way!

What conferences are you going to be attending this fall?

Search Engine Marketing : More than just SEO

I have too many people who come to me just for SEO.

There are so many other Search Engine Marketing things to be done. Search Engine Marketing, I mean TRUE Search Engine Marketing means attracting traffic and more specifically, customers from ALL OVER THE WEB. It involves MANY marketing channels that use search engines and other internet venues.

How do you know when you Search Engine Marketing job is done? (hint: it never truly is)…here’s how:

First: When you have dominant search engine positioning across the major terms that accumulate traffic for your site on Google.

Second: When you have spread that search engine dominance across other major search engines such as Yahoo and MSN.

Third: When you have reached some semblance of dominance of the long tail keywords for your site.

Fourth: When you have dominated the Pay Per Click business associated with your site for all of the same terms (both major and long tail terms) associated with your site.

Fifth: When you have partnered or acquired the leads from as many of the others that compete against you on the top 10 as possible. (Often times the cost to acquire these leads is higher than doing the original SEO, but it creates diversity and insulates you from a drop in rankings.) Think of this as growing by acquisition.

Now it is time to broaden from Search Engine Marketing to Online Marketing in general.

Six: When you have researched ALL of the other places online where people go to buy your product and have created ways to capture as much of those leads as possible. Examples of this are Facebook advertising, advertising on competing media websites such as newspaper sites, radio station sites, where appropriate, and on any other site where there would be relevant traffic that is COST EFFECTIVE.

Dominating all cost effective options (marketing channels) either by presence, placement, purchase or partnership is the only way to say that you are a TRULY dominant online marketing force for your niche.

Thoughts?