A/B and Multivariate Testing at Southern Indiana web works
By Eric Blackwell on Dec 8, 2007 in Uncategorized
For the past few days, i have been considering an additional service to offer Southern Indiana Web Works clients…
Since many clients are smaller customers, they have not been able to enjoy some of the same benefits that larger clients can afford. While we try to treat everyone equitably, it is an undeniable fact that larger budgets equal more tools.
One of the things that larger clients have been able to afford that I think we can now roll out to smaller customers is A/B and Multivariate Testing. Multi what???
Basically what we are talking about is AUTOMATICALLY testing your site for conversion between Page A or Page B…or testing multiple pieces of pages (that’s where the multivariate part is…).
Up until now this type of service would cost a large site many thousands of dollars, but it would be well worth it in the additional sales and conversions that testing brought. No making design decisions because you “like” them. Do it for the right reason…Because it works!
If you’d like more information, simply contact us using the contact form on the right column or give us a call!