Even on the web, you sell with senses.
December 3, 2008
One of the great things about NEW media is that it is new. New audiences shift around as they try to find what they like on the web. It is our job to reach and entice them to the products that we wish to sell.
Just as with any other form of media, senses sell. Seriously! Want some proof? Here’s an example of a successful site that incorporates your senses into the information that they provide.
EXAMPLE 1: Selling Gulf Shores Alabama.
Gulf Shores Condos
Orange Beach Condos
Fort Morgan Condos
Notice what this REALTOR is selling-beach front property. Many people that would buy these condos, would do it as an investment–yet he is using THEIR senses rather than a direct numbers approach to selling. The quality of his pictures and the coloring of the graphics literally TAKE you there. Well done! The sand dollar is an incredibly nice touch!
Doesn’t that TAKE you to the beach? Doesn’t it help you SENSE the pleasure that you will get by buying a condo there? Can’t you SEE your family there? or maybe FEEL the sand between your toes?
It is that kind of design detail that introduces emotion into the equation and gets people to take a look at the property. And while SEO wise, the site is search friendly, design wise, it is awesome IMO. Kudos to the designer on this one.
Eric, I find myself agreeing with you a lot. I’m waiting till I can disagree with you one of these days. To agree with your point, I design outdoor websites and hunters love photos, scenery, landscape… they need to “feel” or “sense” the actual product… like they were actually there.
http://www.buffalobutte.com/location/
In this example, a potential customer would actually feel like it was his or her dog sitting on a hay bail. It make sales, plain and simple. Unfortunately, my call to action area is a tad low on the page.
Ryan
Eric,
I couldn’t agree more. A picture says a thousand words. I booked a South Dakota bed and breakfast a few months back - 100% from the photos. The website was a bit sloppy, but the photos really captured the area. I am thinking of adding a photo gallery with area attractions to our website for the relocation buyers. I think it will give them a better idea of the location they wish to move to.
Great article!
Matt