Eric on Search: Southern Indiana Search Engine Optimization and Marketing Blog

Bing : Different lipstick, same pig.

Microsoft has put out it’s “new” version of a search engine in hopes of taking on Google. At the risk of sounding like a nay-sayer from the start and a contrarian, can I be blunt? They do not stand a chance of eating into Google’s market share lead. Seriously. Is E-bay getting serious erosion from others in [...]

Post from: Eric on Search: Search Engine Optimization and Marketing Blog

Bing : Different lipstick, same pig.

The Family Business grows…

One of the cool things about having a business is that you get to make decisions that affect the growth of it. It is also one of the tough things. How fast do you grow it? What do you choose to take on and which do you not? Eric On Search is no different. From the [...]

Post from: Eric on Search: Search Engine Optimization and Marketing Blog

The Family Business grows…

Online Reputation Managment: The link aging conundrum affects it.

I have a couple of friends. Good people. Both run mid-size companies in the US. Both called me recently. Furious. When you Google the name of their company, a blog or a post from a blog either a) making a disparaging remark (and untrue opinions) about their company or b) apparently taking a controversy from [...]

Post from: Eric on Search: Search Engine Optimization and Marketing Blog

Online Reputation Managment: The link aging conundrum affects it.

MIBOR and NAR need an internet education

I have watched a situation unfold that disturbs me greatly. MIBOR and NAR (that would be the National Association of Realtors and Metro Indianapolis) have turned a complaint (apparently from a competitive REALTOR) against several other REALTORS into a decision in Indianapolis that could change the shape of online real estate marketing. To wit: Agent Genius [...]

Post from: Eric on Search: Search Engine Optimization and Marketing Blog

MIBOR and NAR need an internet education

Bloodhound Blog Unchained Notes

Heckuva day… I landed last night in Phoenix and was immediately met by all of the usual Bloodhound Blog suspects Greg Swann met me at the airport and off we went to the hotel. (and we talked there until way too late..and even later EST). The trip has been great so far. I just finished teaching a 3 [...]

Post from: Eric on Search: Search Engine Optimization and Marketing Blog

Bloodhound Blog Unchained Notes

The case for original content…

Long post ahead, beware. It’s worth reading. Recently, someone asked on a real estate forum about a specific insurance site and how much use of duplicate content is allowed before (essentially) affecting things. I noted that indeed the forum that even the forum that we were on at the time was strictly moderated for original [...]

Post from: Eric on Search: Search Engine Optimization and Marketing Blog

The case for original content…

HomeGain widgets vs Trulia Widgets – explained

Several months ago, Trulia’s agressive widgetbaiting program caught the attention of many of the blogging crowd in the real estate sector. Here is a Google search of the relevant posts. I too posted about their efforts and what I thought was wrong with them. I specifically pointed out a couple of flaws in their program. #1) [...]

Post from: Eric on Search: Search Engine Optimization and Marketing Blog

HomeGain widgets vs Trulia Widgets – explained

LILO – the new internet startup model

A few weeks back, my friend Glenn Kelman over at RedFin posted about how much it cost to startup a real estate site that would have lasting impact. I countered in the comments that I thought the number was much lower and that much of the MBA-izing of the site was not needed. I like Glenn. [...]

Post from: Eric on Search: Search Engine Optimization and Marketing Blog

LILO – the new internet startup model

HomeGain – I’m there in August

I promised myself that I was going to get out and do some teaching this year. I have wanted to help REALTORS successfully build their online marketing programs and I am going to do it. I am not sure what the name of the conference is that Louis Cammarrosano invited me to, he just indicated that [...]

Post from: Eric on Search: Search Engine Optimization and Marketing Blog

HomeGain – I’m there in August

Google Publishers Advisory Council – My take.

So. It came to light this past week that Google has been inviting the BIG adsense publishers and other big media folks to an advisory committee. And others did as well. And here. And here. And Ad Age even called us little guys “parasites” here. There…that’s a pretty good reporting of the issue. Much of the [...]

Post from: Eric on Search: Search Engine Optimization and Marketing Blog

Google Publishers Advisory Council – My take.