Comments on: How to Stop getting hosed by REALTOR.com… http://www.ericonsearch.com/how-to-stop-getting-hosed-by-realtorcom/ Search Engine Optimization and Consulting | Search Marketing Solutions | Online Reputation Management Wed, 15 Oct 2008 20:34:20 +0000 http://wordpress.org/?v=abc By: Malok http://www.ericonsearch.com/how-to-stop-getting-hosed-by-realtorcom/#comment-1044 Malok Mon, 25 Aug 2008 12:53:09 +0000 http://www.ericonsearch.com/how-to-stop-getting-hosed-by-realtorcom/#comment-1044 @Matthew - a few responses: 1. Real estate is a business. My spouse and I have been full time in real estate since 1992. Its all about return on investment to generate results. I personally have never known anyone to have ever generated a sale as a result of being on R . com. Do some persons get sales? I'm sure they do. But the money can be much better utilized through other advertising/marketing efforts that have a much higher return on investment. 2. Using lots of "??????????????????" does not impress most persons that are past their teenage years. 3. As far as your stats. Theres an old saying: "There are liars. There are damned liars. And then there are statisticians." Lets take a look at just one of your stats: "Realtors who advertise on RDC make 54% More than realtors who dont" So what? Its a completely meaningless stat. You are trying to infer that it was RDC generating the additional income. In reality, it can be attributed to a lot of things including that those persons were advertising in many other places in addition to RDC that provided results in getting their listings sold. @Matthew - a few responses:
1. Real estate is a business. My spouse and I have been full time in real estate since 1992. Its all about return on investment to generate results. I personally have never known anyone to have ever generated a sale as a result of being on R . com. Do some persons get sales? I’m sure they do. But the money can be much better utilized through other advertising/marketing efforts that have a much higher return on investment.

2. Using lots of “??????????????????” does not impress most persons that are past their teenage years.

3. As far as your stats. Theres an old saying: “There are liars. There are damned liars. And then there are statisticians.”

Lets take a look at just one of your stats: “Realtors who advertise on RDC make 54% More than realtors who dont”

So what? Its a completely meaningless stat. You are trying to infer that it was RDC generating the additional income. In reality, it can be attributed to a lot of things including that those persons were advertising in many other places in addition to RDC that provided results in getting their listings sold.

]]> By: Eric Blackwell http://www.ericonsearch.com/how-to-stop-getting-hosed-by-realtorcom/#comment-1030 Eric Blackwell Fri, 22 Aug 2008 06:34:16 +0000 http://www.ericonsearch.com/how-to-stop-getting-hosed-by-realtorcom/#comment-1030 For the record, I teach REALTORS to MEASURE their results. Of the 120 agents in the office where I work MANY were not receiving ANY return on their investment in R.com. Seriously. I don't need your survey or anyone else's to do that math. Since I am concerned with Louisville pretty much exclusively, can you kindly have the good folks from R.com provide me with the traffic figures for LOUISVILLE locally? That would really help me convince REALTORS of the need to participate. Best Eric For the record, I teach REALTORS to MEASURE their results. Of the 120 agents in the office where I work MANY were not receiving ANY return on their investment in R.com. Seriously.

I don’t need your survey or anyone else’s to do that math. Since I am concerned with Louisville pretty much exclusively, can you kindly have the good folks from R.com provide me with the traffic figures for LOUISVILLE locally?

That would really help me convince REALTORS of the need to participate.

Best

Eric

]]> By: Eric Blackwell http://www.ericonsearch.com/how-to-stop-getting-hosed-by-realtorcom/#comment-1029 Eric Blackwell Fri, 22 Aug 2008 06:28:17 +0000 http://www.ericonsearch.com/how-to-stop-getting-hosed-by-realtorcom/#comment-1029 Matthew- As you can see from the other folks that appear to be insiders at R.com, I am happy to post many views. I happen to disagree with yours. Best; Eric Matthew-

As you can see from the other folks that appear to be insiders at R.com, I am happy to post many views. I happen to disagree with yours.

Best;

Eric

]]> By: matthew morris http://www.ericonsearch.com/how-to-stop-getting-hosed-by-realtorcom/#comment-1028 matthew morris Fri, 22 Aug 2008 05:29:02 +0000 http://www.ericonsearch.com/how-to-stop-getting-hosed-by-realtorcom/#comment-1028 i keep reading this - wondering if you will even post me - most likley not - awaiting moderation on a blog?? I think that you should sell houses for free if realtor.com should advertise them for free. Just cause they have the name - that they pay the NAR to use... if they changed thier name - would you pay???????????? If Realtor.com is your competition than I am a firm believer that you hate RDC cause your sellers like it - or you are some start up - trying to get people to use your stuff... have you not seen the NAR 2006 tech survey they spent $1000000 on. Realtors who advertise on RDC make 54% More than realtors who dont. And that should be free???????????????? How much more do the houses showcased on RDC sell for more than the houses not shown there???????????do you even know?????????? read the survey - hit me back i keep reading this - wondering if you will even post me - most likley not - awaiting moderation on a blog?? I think that you should sell houses for free if realtor.com should advertise them for free. Just cause they have the name - that they pay the NAR to use… if they changed thier name - would you pay???????????? If Realtor.com is your competition than I am a firm believer that you hate RDC cause your sellers like it - or you are some start up - trying to get people to use your stuff… have you not seen the NAR 2006 tech survey they spent $1000000 on. Realtors who advertise on RDC make 54% More than realtors who dont. And that should be free???????????????? How much more do the houses showcased on RDC sell for more than the houses not shown there???????????do you even know?????????? read the survey - hit me back

]]> By: matthew morris http://www.ericonsearch.com/how-to-stop-getting-hosed-by-realtorcom/#comment-1027 matthew morris Fri, 22 Aug 2008 05:22:11 +0000 http://www.ericonsearch.com/how-to-stop-getting-hosed-by-realtorcom/#comment-1027 yes, please take your whole $50 per listing and???????????????????????????? buy internet service???????????????? starbucks for a month. realtors aren't on Realtor.com cause they wait fr thier to pay for thier ads - the ones that area on realtor.com are the ones not waiting for thier broker to control thier destiny. yes, please take your whole $50 per listing and???????????????????????????? buy internet service???????????????? starbucks for a month. realtors aren’t on Realtor.com cause they wait fr thier to pay for thier ads - the ones that area on realtor.com are the ones not waiting for thier broker to control thier destiny.

]]> By: Glenn http://www.ericonsearch.com/how-to-stop-getting-hosed-by-realtorcom/#comment-323 Glenn Wed, 13 Feb 2008 01:04:31 +0000 http://www.ericonsearch.com/how-to-stop-getting-hosed-by-realtorcom/#comment-323 Eric - your post was great to explain how r.com works against us. When it first came out, I thought it was going to be the best thing since sliced bread. However, it never turned out that way. As my contract came up for renewal each time the price increased, until one time it was expotential in nature. In addition, the local board decided not to transmit our listings to r.com. I was stuck with a nice fat bill and no listings on r.com. I thought a great r.com would have some method to upload listings from a brokerage/agent that had a contract. Nada - nothing. But sure kept my money - no offer of refund. BTW - as of today 34.4% of the listings have multiple pictures on the listings. Eric - your post was great to explain how r.com works against us.

When it first came out, I thought it was going to be the best thing since sliced bread. However, it never turned out that way.

As my contract came up for renewal each time the price increased, until one time it was expotential in nature. In addition, the local board decided not to transmit our listings to r.com. I was stuck with a nice fat bill and no listings on r.com.

I thought a great r.com would have some method to upload listings from a brokerage/agent that had a contract. Nada - nothing. But sure kept my money - no offer of refund.

BTW - as of today 34.4% of the listings have multiple pictures on the listings.

]]> By: James Boyer http://www.ericonsearch.com/how-to-stop-getting-hosed-by-realtorcom/#comment-320 James Boyer Tue, 12 Feb 2008 21:48:50 +0000 http://www.ericonsearch.com/how-to-stop-getting-hosed-by-realtorcom/#comment-320 Nice Post Eric, I wish my areas big hitters would stop paying to enhance all of their agents listings on REALTOR.com. It is just crazy that Weichert, CB, and Pru and doing that, though I am sure they are getting a big discount on it for doing it in bulk. Well Stated and yes it is Extortion!! Nice Post Eric,

I wish my areas big hitters would stop paying to enhance all of their agents listings on REALTOR.com. It is just crazy that Weichert, CB, and Pru and doing that, though I am sure they are getting a big discount on it for doing it in bulk.

Well Stated and yes it is Extortion!!

]]> By: admin http://www.ericonsearch.com/how-to-stop-getting-hosed-by-realtorcom/#comment-155 admin Tue, 18 Dec 2007 19:13:54 +0000 http://www.ericonsearch.com/how-to-stop-getting-hosed-by-realtorcom/#comment-155 Ernie; That's good news and I hope it goes well...Since you did not post a url, are you on the inside of R.com? I do think that whether they are aiming or not, they should get much closer to what the user wants..can't help but do that. Are they planning on changing their revenue model as well...because the main problem with things is only showing 1 photo without an extortion fee (I mean enhanced listings fee) to be charged. Please keep us informed... Best regards Eric Ernie;

That’s good news and I hope it goes well…Since you did not post a url, are you on the inside of R.com?

I do think that whether they are aiming or not, they should get much closer to what the user wants..can’t help but do that. Are they planning on changing their revenue model as well…because the main problem with things is only showing 1 photo without an extortion fee (I mean enhanced listings fee) to be charged. Please keep us informed…

Best regards

Eric

]]> By: Ernie Tabel http://www.ericonsearch.com/how-to-stop-getting-hosed-by-realtorcom/#comment-154 Ernie Tabel Tue, 18 Dec 2007 18:59:22 +0000 http://www.ericonsearch.com/how-to-stop-getting-hosed-by-realtorcom/#comment-154 Realtor.com will be launching a beta of a redesigned site very shortly. The intent is to improve the overall consumer user experience in a way that will benefit everyone involved. Whether or not they'll deliver on that intent is up for grabs, but the more eyeballs on it and commenting on it, the better chance they have of getting it closer to right this time. Assuming, that is, that they're *aiming* to do right this time... Realtor.com will be launching a beta of a redesigned site very shortly. The intent is to improve the overall consumer user experience in a way that will benefit everyone involved. Whether or not they’ll deliver on that intent is up for grabs, but the more eyeballs on it and commenting on it, the better chance they have of getting it closer to right this time. Assuming, that is, that they’re *aiming* to do right this time…

]]> By: Mike Dammann http://www.ericonsearch.com/how-to-stop-getting-hosed-by-realtorcom/#comment-151 Mike Dammann Mon, 17 Dec 2007 22:05:50 +0000 http://www.ericonsearch.com/how-to-stop-getting-hosed-by-realtorcom/#comment-151 Sorry for hijacking yet another blog/forum thread with the subject Costa Rica. I have a habit of doing that. Would be cool to have you guys here for sure though. :) Sorry for hijacking yet another blog/forum thread with the subject Costa Rica. I have a habit of doing that. Would be cool to have you guys here for sure though. :)

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