Matt Cutts on WordPress SEO – Great Basic Stuff

My friend from our real estate office Scott Hack who does a WordPress Oldham County Real Estate Blog just pointed me to a Matt Cutts video that I wanted to pass along. Those who go to EricOnSearch with any regularity see the Google basic SEO download on my front page.

Here is a presentation from WordCamp 2009 where Matt does the same thing for bloggers using the WordPress platform.

First off, I think Matt Cutts does a tremendous job of helping webmasters do what they do better and more effectively. As I have said many times, I think too many people talk to him looking for the “silver bullet”.

There is NO silver bullet.

There is NO quick fix.

He uses the example of Katamari (Google that if you don’t know) to describe how True Authority is built. That philosophy alone rules out going big fast and / or buying your way to the top.

We had a discussion in our blogging group this week about just this sort of thing– the basics of blogging with a purpose and getting it right.

I kept getting asked in the group what the “secret” was. Seriously. No secret. Build relationships online. Build relevance. Build your online reputation. Not sexy enough for you? Too bad. It is what works.

SEO wise, these are the basics…but the BASICS WORK. (re-read that…it is the money quote).

Can you take things more technically and enhance WordPress even further? SURE.

That should be done AFTER the basics are done.

If after watching Matt’s video, anyone has questions or thoughts, fire them up in the comments section and let’s discuss them.

Thoughts?