Quick Tools to Manage your Online Reputation
By Eric on Aug 20, 2007 in Online Reputation Management
Over the next few days, I’d like to post some small tips on how to do BASIC level Online Reputation Management. It is something that we do here at the Web Works, but for those who want to learn the basics–here’s where to start….
Remember in the old days when you went to the library? The were card catalogs to help you find things. They were sorted by Title, Author and Subject. Today’s search engines work in much the same way. Think of your online reputation in terms of Title, Subject and Author. Mine would be Eric Blackwell, and then the titles and subjects of things that I have written about. Using different combinations of those words is how one would find out about me online. This is also where someone would go to try and co-opt my reputation online.
One of my favorite first steps in handling online reputations is to set up Google alerts for the titles, names and subjects that you associate with. “Google alerts” are emails sent to you from Google to let you know when something new is out there regarding a specific subject…
See http://www.google.com/alerts
I’d recommend setting them up for your website(s), your name, company names, and main keywords that you rank for in the search engines…What does this do? It provides you a semi -good alert system that tells you when someone may be adding content on the web regarding your reputation.
Give it a try and tell me what you think!!
Best;
Eric
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