REMAX Convention 2010 Orlando – Eric on Search is on the Agenda

Just wanted to let y’all know that Eric On search is going to be teaching Search Engine Marketing at the REMAX Convention 2010 in Orlando March 3,2010. You know, it is kind of funny that I am REALLY stoked about it.

It is one of only two speaking engagements for me scheduled so far in 2010 (and doing the speaking “curcuit” is really not my thing.) So what is my “thing”? Well, I spend most of my search engine marketing time working on my own projects and testing and consulting with companies. And that is on top of the time spent with the brokerage where I work.

The fun for me is in teaching people solid basic search engine techniques that will give them the tools to build lasting authority online. I enjoy helping people find the building blocks and if they work at it over time, they can build their businesses.

Notice that I did not say, “trick the search engines”? ANY of my clients can tell you that I NEVER advise that. My advice is to BUILD the Lasting Authority that takes longer to build, but it creates a lasting asset because you truly are only making your online authority match who you really are offline.

Here are some materials that I will be using for the class. If you are going, here is where to pick up a 3 month head start:

REMAX Convention 2010 in Orlando - Class Materials

Step 1: Get Google’s basic SEO Guide

Read it thoroughly. If you are going to make a search engine friendly site why not ask the search engines themselves what THEY think?

Step 2: Budget enough Time

I am going to put a worksheet together that will SHOW you how much time it takes to build your site and your reputation to a point where you can expect traffic. (hint: It is longer than you think or might have patience for.) Building my online and offline reputation is something I have done everyday for YEARS.

Step 3: Target the Correct Terms

I will be adding materials HERE with links to get you started on targeting and planning which phrases to go after as you build your site.
(these are not up yet, but will be here shortly)

Step 4: On page Optimization

These are steps to helping search engines index you correctly. This is one place where many take their eyes off the prize and create a really flashy site, but one that the search engines have a harder time with. This also is not up yet, but will be added as the convention grows closer.

Step 5: Building Authority

This is NOT about building links. It is about building the your authority online with QUALITY, RELATIONSHIPS. I will be adding a whitepaper of the basics of this shortly as well. Not quite up yet, but should be here soon!

And by the way, one of the things that I enjoy doing most is taking actual sites that you submit and giving you some tips on how to make them better. On this site if you want that you have to hit the PayPal button. If you are in my class, I will be doing it for free at the end of the time.

I look forward to seeing you there at REMAX Convention 2010 in Orlando!