Supplemental Results a Thing of the Past?

I noticed a few days ago that Google has apparently “done away” with Supplemental Results. OK, to be more precise, they have done away with the label. Yeah, the nice little red bottle above doesn’t have a label either, but what is inside? (grin)

Found my first look at it HERE. But just because the label is gone, does not mean that the index is gone. Nor does it mean that its effects are less (or more). There have been MANY debates about the consequences of Google’s hell or more correctly the hell formerly known as Supplemental .

Google tends not to want webmasters to focus on certain things (pay no attention to the man behind the screen)…but that is EXACTLY what those who optimize sites are paid to do. We must understand not only what is being done, but the effect it will have. I think Jim Boykins latest discussion of ” How to detect supplementals” in the new label free world of Google is a good start. Hopefully this link will help keep his page out of them. Kudos Jim.

Actually, that’s a serious thing. Those who have not taken seriously the call for deep linking and proactive internal link management are missing the boat. Google (and other search engines) are always on the prowl for better ways to sort relevance. That is their job. If you want your site to be taken seriously by them, then adapting to their ever changing requirements is a must. Part of that is having a diverse link portfolio. And a big part of a diverse (and defensible) link portfolio is WHERE that is linked to and HOW those links (and their stength) are managed.

I REALLY liked the method using Webmaster Central to grab the internal links and stack them up against your pages…so how did you fare? If you are leaving your web ass(ets) uncovered by not providing them enough link love to keep them out of the cold, the time is now. It’s summer now and you may get away with it, but winter is coming…

Best;

Eric