Todd Kaufman Assessor – online reputation management in reverse

Todd Kaufman Loudon County Virginia just screwed up big time. I have never met Todd Kaufman. I have never been to Loudon County. I am not from Virginia. But I am in the business of online reputation management and I can tell you already, his mistake(s) could be career threatening.

That having been said, let’s learn from them. First off, Mr. Kaufman disagrees with post made by a local REALTOR on their blog. Does he engage and correct what he perceives to be the error? No. Does he call the person and ask to talk with them as he might if a reporter mis=reported something No. As reported in several real estate blogs, including here–what Todd Kaufman did was fire off a written assault on the REALTOR and threaten him with lawsuits and letters to his broker and NAR and anyone else he can name.

I hope you enjoyed your arrogant tirade as you tried to silence a blogger Todd. Now you get to pay the price. You see this thing called freedom of speech–it applies to bloggers as well as newpapers. And Todd, you now get a sideline seat to watch them take you on…yeah even ones like me who don’t know who you are, Todd Kaufman. You do not get a free pass to threaten those who disagree with you. If you try to intimidate a person from expressing their opinion, you make the problem worse. The world has changed and it is bigger than your ego.

And to think…all you had to do was comment on this blogger / REALTOR’s post and you could have actually ENHANCED your online reputation. Now you did it in REVERSE.

Let’s look at the results:

Google the following

Todd Kaufman

Todd Kaufman Assessor

..and several other choice Keywords…

This is truly how NOT to do it.