W.W.Bldg 43.D?
By Eric on Jun 5, 2007 in Search Engine Optimization
In my blog post on my REW blog about Defensible Link Building, I tried to make the case for long term asset building vs. Spammin’ and Jammin… I’d like to add to that now a bit as well… It has been a popular (and overused but effective IMO) phrase in the Christian community: WWJD or (What would Jesus Do). Since Google holds all the traffic (or a majority) on their search engine, they know seemingly everything including Google Analytics), they have the best minds in the search engine business, etc, one could almost claim that they have the omniscient, omnipresent, and omnipotent qualities of deity. (grin).
With that knowledge comes responsibility for the relevance of the searches of the civilized world. The best SEO folks analyze Google’s next algorythmic move, by looking at past moves and then slipping on their W.W.<<Bldg 43>>D. bracelets and asking themselves What would Building 43 do? What would they do algorythmically (ala the 10 commandments)? At what point would you penalize someone individually (Like some Biblical cities that were destroyed)? How much “social engineering” would you do on the webmaster community to keep irreleva nce from creeping into your SERPS? How diligent would you be in chasing down the techniques of people who made a living off of exploiting the “holes” in your algorithm and the inherent weaknesses of a text bsed robot.
When you try to decide on an SEO strategy and how you are going to spend your time in promoting your site to the search engines, don’t forget to slip on your W.W.<<bldg43>>D. bracelet and then follow what you know will provide you the longest term asset.